Description

Presenter: Kaitlyn Elphinstone, Marketing Manager & Visual Artist

As a working artist, it’s not enough to produce art. To create a sustainable business around your creative practice you will need to infuse a strong marketing strategy to promote your brand. This workshop-style session aims to help artists navigate the fast-changing marketing landscape. Topics include brand values, digital marketing, and public relations. With practical examples, ideas and approaches this presentation will give artists the tools to brand, market and promote their creative art practice.